summary & project information
project summary & key takeaways
my work on chive blossom creamery & farm has been a unique experience for me to design in an aesthetically focused way - as opposed to an efficiency focused way, which is how i would likely describe the majority of my professional work over the last two decades. whether i've been in-house or freelance, there has been more of an emphasis on designing as well as i can but quickly, so that time resources are preserved and client budgets are kept as low as possible. this project work allowed me to really get free with my designing, to play with visuals and iterations, to pull in collage which is a big part of my own artistic practice in the painting studio, and to unleash my own artistic preferences instead of tailoring my work to a client's preferences. truly, i enjoy and have a solid set of skills in collaborating with clients and business owners - but this was a really great opportunity here in my capstone to be both the client making the final artistic decisions as well as the designer.
if i had to identify my biggest challenge, it has been time and creative energy management. working an energetically demanding full-time graphic design job while tackling my masters degree made me absolutely yearn for my undergrad days, where i did have a side-job of course, but much more daily schedule free to go deep into school projects. many nights, i had the time possibly, but not the creative energy left. there are myriad additional elements that i would have liked to tackle - from additional pages and flows on my website designs, to actually bringing the website to life in code, to additional branding assets - the list goes on. in the end, it was important for me to narrow the scope in order to accomplish the cohesive project that i hope i did complete here.
my biggest successes here in chive blossom creamery & farm are related to artistic expression - i really feel like i got to integrate my own, unique artistry into these designs, and i'm really proud of that. i plan to take that into future work, hopefully connecting more and more with artisan businesses for project work and creative opportunities to collaborate and make the world a little better by supporting small businesses, bring art and creativity into life in my community, and make a stand for the original, the hand made, and the human to human connection that naturally comes along with craft.
biliography & research resources
goat cheese businesses
vermont creamery. “vermont creamery.” https://www.vermontcreamery.com/
laclare creamery. “laClare creamery.” https://www.laclarefamilycreamery.com/
cypress grove. “cypress grove cheese.” https://www.cypressgrovecheese.com/
event venue concepts
olympia's valley. “olympia's valley - organic farmstead & event venue.” https://olympiasvalley.com/
baetje farms. “baetje farms: the artisan venue.” https://baetjefarms.com/the-artisan-venue
bella luna farms. “bella luna farms: celebrations.” https://bellalunafarms.com/celebrations/
pippin hill farm. “pippin hill farm.” https://www.pippinhillfarm.com/
middleton lodge. “middleton lodge.” https://middletonlodge.co.uk/eat/forge/
the grocer's table. “the grocer's table.” https://thegrocerstablemn.com/
artisan goods, craft industry, design & art resources
ecwid by lightspeed. “what are artisans?” april, 6, 2025. https://www.ecwid.com/blog/what-are-artisans.html
etsy. “etsy: keep commerce human.” https://www.etsy.com/about
etsy. “protecting and strengthening etsy's brand mission.” july 2024.https://www.etsy.com/news/protecting-and-strengthening-etsys-brand-mission?ref=news
amra & elma. “top 20 artisan products marketing statistics 2025.” https://www.amraandelma.com/artisan-products-marketing-statistics/
crafts council. “the market for craft, commissioned by the crafts council and partners.” May 2020. https://www.craftscouncil.org.uk/documents/880/Market_for_craft_full_report_2020.pdf
renegrade craft fair. “renegade craft fair.” https://www.renegadecraft.com/
u.s. bureau of labor statistics. “occupational employment and wages, may 2023, 27-1012 craft artists.” https://www.bls.gov/oes/2023/may/oes271012.htm
psychology today. “art and happiness.” september 2011. https://www.psychologytoday.com/us/blog/arts-and-health/201109/art-and-happiness
folksy. “celebrating craft as a career.” march 2021. https://blog.folksy.com/2021/03/22/celebrating-craft-as-a-career
grammarly. “5 brand tone of voice examples to help you find your brand personality.” march 2, 2025. https://www.grammarly.com/business/learn/brand-tone-examples/
illustration & photography credits
for this educational project, i sourced all imagery and illustrations from online sources, particulary from the pippin hill farm website, the vermont creamery website, and variety of other websites. several stock photos and illustrations were licensed through assorted commercial stock websites, including adobe stock, shutterstock, and istock.
chive blossom creamery & farm progress platform
view my progress platform on tumblr here: chive blossom creamery